![]() A Quinnipiac poll conducted March 9-13 found slightly more opposition (42 percent) but still a plurality (49 percent) in favor. ![]() A YouGov/Yahoo News poll conducted March 16-20 showed that a majority of American adults supported a nationwide ban on TikTok, with 53 percent in favor and 25 percent opposed. Polling suggests the American public generally supports these proposals. And it’s not just Congress that’s targeting the app - bills banning TikTok have been sweeping through state legislatures this year as well. In early March, a bipartisan group of lawmakers introduced a bill that would allow the Biden administration to ban foreign companies it considers a national security risk (read: TikTok), and this week House Speaker Kevin McCarthy announced that the chamber would be advancing legislation to restrict the app. Congress already banned TikTok from government devices in December, but lately it has seemed poised to go a step further. At the time of this writing, it has been announced an hour previously that President Trump has opened a Triller account, declaring himself “a professional at technology.” Do with that what you will.The latest trend taking Congress by storm? A nationwide TikTok ban.Ī congressional hearing went viral last week, as lawmakers from both parties grilled TikTok CEO Shou Zi Chew for five hours over a range of issues, from how the app protects Americans’ data from being accessed by China to how it screens potentially harmful content from minors. As the “adult version of TikTok,” the app seems open to expanding its audience beyond the typical Gen Z segment. For those who aren’t really into these music-based apps for fun, it’s still not a bad idea to dip a toe in and get familiar with their younger customer base.Īnd the way Triller’s co-owner (and film producer) Ryan Kavanaugh described it on CNBC, it isn’t just an app for the young. For those already initiated into the ways of TikTok, having a parallel Triller account is like a safety net should Microsoft not be able to reach a deal to purchase the app in peril. ![]() ![]() So should you jump the TikTok ship and hop over to the maybe up-and-comer? Not necessarily, but join Triller you should, at least to poke around. While Triller’s popularity among influencers has yet to be determined, it has reportedly poached former TikTok stars, including Josh Richards, who, while I have no idea who he is, has 20 million followers who do. While the app has been around since 2015, its recent aggressive marketing is seen as a response to the Trump administration versus TikTok fiasco this year, leaping at a prime time to usher the popular Chinese platform’s audiences its way. It’s so grounded in hip-hop at the moment that the app has raised investment funds from giants of the genre like Snoop Dogg, 21 Savage, and Migos. Whereas TikTok was once mainly rooted in music (remember when it came on the scene described as a karaoke app?) but has since become home to a variety of content, Triller is all-in on music, specifically hip-hop (though, as it becomes more popular, we’ll see how long that lasts). ![]() The social media platform, which is video-based and operates much like TikTok or Instagram’s Reels, was recently ranked at the top of the App Store in countries like the U.S., the U.K., Brazil, Germany, France, and Australia. Triller is one of those hoping to compete. Regardless of whether the social media platform is actually barred from download in the U.S., controversy around it is growing at the same time that new competitors are coming to the table. Any way you slice it, TikTok is in trouble. ![]()
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